The Connected Consumer

Speakers:
Bing Primicias van Tooren, ACNielsen Philippines
Raul Guerrero, Globe Telecom
William Cabelin, Pacific Internet
Margot Torres, Edsamail

Background:
The Internet promises to become an important part of our lives.

"The internet will change everything -the way we work, the way we learn …what is more, it is doing so at far greater speedthan the other great disruptive technologies of the 20th century,such as electricity, the telephone and the car"
Economist (July 1999)

Mobile communications has also exploded into the Philippine scene, earning us the appellation of "the texting capital of the world". With over 6 million subscribers nationwide, the mobile phone has transformed into more than just a communications device, but a legitimate medium to reach a target audience.

As IT professionals, the PCS membership will be among the first to adopt new technology into their lives. We are the emerging Connected Consumer.

The Connected Consumer
How have these new communication models changed the lives of the connected and connecting consumer?

Bing van Tooren of ACNielsen started the presentation with details of the Internet promise and the state of mobile communications in the Philippines today… it's use, acceptance and value to the consumer, or specifically, "The Connected Consumer". [CLICK HERE FOR PRESENTATION HIGHLIGHTS]

Three technology marketing experts, Raul Guerrero of Globe Telecom, William Cabelin of Pacific Internet, and Margot Torres of Edsamail, then shared their view of how connectivity can change our lives.

Mobile Communication
Close to 0ne out of four Filipinos are connected via mobile phone. Raul Guerrero of Globe Telecom shared how the mobile phone is becoming indispensable to our lives as an immediate medium of communication and a source of information.